Keyword Match Types
When people search for your client's board game store, they use very specific terms like "worker placement games" or "Trivial Pursuit". You would like to make sure that your ads appear for these searches, but you don't want your ads to appear for just any board game search, as your client specializes in a specific set of board games. Which match type should you use?
Negative Match
Broad Match
Phrase Match
Exact Match
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